Welcome to Growth Hack by Papi Digital. Where we break down marketing channels like Facebook, Google, Instagram, YouTube and show you why they aren’t working. These won't be boring explanations. They are real stories of where campaigns have either failed or succeeded and we explain to you why. We breakdown each channel and show you where the holes and flaws are. Don’t worry if you are running active campaigns or are working with an agency this is for you too.

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Episode 36: The Value of Starting a YouTube Channel

Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world.

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Episode 35: Marketing Tips for the Underdogs

Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say.

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Episode 34: Digital Detective Work Generates Better Engagement ## Episode Summary

MIT social media strategy expert Jenny Fowler helps the prey become the hunter.

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Episode 33: Influencer Paradigm: Shifting Power from Platforms to Creators

Author and futurist Mark Schaefer shares the secret to sidestepping a dying paradigm and leveraging key insights to thrive in a rapidly changing world.

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Episode 32: Is a Live Show Right for your Business?

Talk show host Joseph Jaffe stops by to answer these questions as well as to offer valuable tips on how to growth hack your show’s content for maximum leverage.

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Episode 31: How Privacy is Affecting Marketing Around The World

We bring on Kevin Hartman, Chief Analytics Evangelist at Google, to talk about the future of privacy and what we can do now to maintain successful marketing strategies.

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Episode 30: Why TikTok?

Can you make TikTok work for your business? In this episode, leading TikTok specialist Wave Wyld breaks down what you need to make the platform work for you.

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Episode 29: Influencer Marketing vs. Influence Marketing

Renowned influence strategist Jason Falls describes how influence has evolved over the past two decades and how you can benefit from it.

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Episode 28: Clubhouse Strategies & Beginner Guide

TerDawn DeBoe is an expert on how to monetize your presence on the audio-based, invite-only app. Learn how to build influence, gain authority, and maximize conversions.

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Episode 27: Should Your Company Do Social Media?

Digital marketing expert Jay Baer drops by to share why you need to revisit your social media strategy regularly.

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Episode 26: What Should You Post on LinkedIn?

What should you post on LinkedIn? It seems like this is the age old question that their is many answers to but no one can actually agree on one.

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Episode 25: Next Level Conversion Rate Optimization

Are you currently doing conversion rate optimization on your website? If you’ve been putting it off or limit any optimization to changing the color of your Add to Cart button, tune in to expert Chris Dayley has to say.

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Episode 24: Why Should You Pay Attention to Facebook Ads Strategy?

Have you jumped into Facebook Ads head first only to find out you're in the shallow end of the pool? Facebook Ads specialist Ben Heath drops in to talk about why strategy is important.

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Episode 23: Who Should Not Do Video Marketing?

Knowing if you should avoid investing in video is as important as an effective campaign in the case that video is ideal for your brand.

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Episode 22: Google Analytics 4: Turning Data Tracking Into Growth Hacking

Is the evolving online ecosystem making your data tracking a process akin to fortune telling? Drawing meaningful conclusions from your analytics is essential to your success.

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Episode 21: Who Shouldn’t Start A Podcast?

Entrepreneurs on Fire podcast creator John Lee Dumas stops by to give prospective podcasters some tough love.

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Episode 20: Turning the iOS 14 Update Into a Facebook Marketing Opportunity

Just when you were hitting your stride with Facebook Ads, Apple comes along with its iOS 14 update and trips you up.

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Episode 19: How To Get The Right Guest For Your Podcast

Finding guests can be difficult! Let alone finding the right guest for your show! Jessica Rhodes stops by to give you the blueprint you need for finding the best guests.

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Episode 18: How To Get Your Company Mentioned in the Media

Being mentioned in the media is a surefire way to take your business to the next level. The best part is, it's not as difficult as it may seem. In our new episode, find out how to gain traction in the media.

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Episode 17: How to Moderate the Best Room on Clubhouse

Clubhouse is undoubtedly the most important new social media platform business owners need to jump on. Learn how to moderate the best room on Clubhouse so you can reap the benefits this powerful platform offers.

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